Evaluation Task

Evaluation task

After completing my preliminary task, I have developed key editing skills and effective techniques which have enhanced videos recently created for the music video task. These skills have helped me with my editing and after effects on software called ‘Final Cut’. 

Lotus Flower Music Video

In this task we had to use the video footage from the music video lotus flower and change the song whilst newly editing the video along with the new song chosen.

The editing within the lotus flower mash up is much sharper and there are no jump cuts due to the close editing of the video clip.

The quick sharp editing, in sync with the music allows the video to have a clear and constant effect with also slowing the speed of the clips and adjusting the length and therefore fitting in with the time of the music.

The different clips as i used the cutter had helped re arrange the video clips as this was helpful to use different parts for certain parts of the songs.

Different tools such as reverse and speeding up the clip can enhance the video and make it more visually appealing.

Animal Video

In this task we had to edit certain clips and adjust them to however we thought was best. Changing speed of certain frames and adjusting speed allows the clip to be more visually attractive.

the slowing of the speed can allow that much extra time in adjusting the sound to the music. Keeping it in time with the beat is essential for my animal character mash up and the rhythm of the song.

Lip syncing

Lip sync was when we had a chosen song and we had to create a video that would be our music video towards that chosen song. The chosen software was Final Cut and this allowed me to edit the video footage in time with the song and then correlate it together to make our own music video. Skills that i have developed have enhanced my knowledge over the subject and therefore improved my skills over the years making it easier to complete tasks such as movie creating.

Lotus Project editing

Marketing Strategies - Foo Fighters

The Foo fighters are an alternative rock band originally formed in 1994 by the Nirvana drummer Dave Grohl, as an independent project following the dissolution of his previous band; Dave named the band after UFOs and various outer space phenomenons. This had attracted many peoples attention due to the unusual name and unorthodox style the band and portrayed.

The Foo Fighters first album release was called ‘Foo Fighters’, there promotional strategy was to publicise themselves and the entire line-up appeared in the ‘Liner Notes’. As the album was released the band toured Europe to promote the album and during the tour they played in several of the largest network televisions. However after all these global promotions, no music video was ever made for the singles within the album, later in 2011, there first music video was produced for the single Walk, in the album, Wasting Lights.

As the Foo Fighters don’t seem particularly interested in “fighting piracy.” And that view may actually be helping them. Leaked albums are a great marketing strategy. For the people who get their hands on the leaked songs, they get a great feeling of inclusion by exclusivity. They have something that most other people don’t have, and this method interests their listeners and followers.

Music Video Practise

Foo Fighters' album promotion

Wasting Light is the seventh studio album by American alternative rock band Foo Fighters, released April 12, 2011, on RCA Records. It was produced by Butch Vig and described by the band's lead vocalist and guitarist Dave Grohl as their "heaviest album yet.

The album sold 235,000 in its first week of release and debuted at number one on the US Billboard 200 chart, becoming the band's first number-one album in the United States. It also attained chart success in several other countries. Upon its release, Wasting Light received positive reviews from most music critics, who complimented its production and the band's.

The album debuted at number one on the US Billboard 200 chart, with first-week sales of 235,000 copies in the United States. It is the band's first number-one album in the US and their second-highest sales week, following In Your Honour’s first-week sales of 311,000 copies in 2005.